The Sixties: An Event Remembered

The Sixties: JFK, MLK, RFK, Civil Rights, Environmental Activism, Women’s Liberation, Gay Rights, Vietnam, self-discovery, altered states, rejection of failing institutions, norms and mores……and mind-bending music.

In the summer of 1969, a small town in upstate New York became the setting for one of the most iconic events in American history. A three-day music festival, brought together half a million people in a celebration of peace, love, and music.

The festival was a watershed moment in American culture with its impact still felt today. In our collective memory, it is imprinted as a countercultural celebration of peace, love and non-violence. It is more than that. Like the March on Washington and Apollo 11, it became a quintessential amalgam of a generation’s aspirational pilgrimage to another manifestation of the promised land.

The beauty of Woodstock is that not only the place and the event lives on.  The music of the many artists who performed there enables it to endure as a gift to the children and children’s children of those who lived at that time. So many of the great artists of that summer are gone but their music echoes their hearts and souls.

We thought it a proper homage to the musicians and the pilgrims and to all the rebellious young at heart to sketch a dream that was an encore of spirits, a revival amidst the flowers seeded out of 1969 moments. And so, we crafted our tribute to them: Field of Rock.